The American Daydream
An integrated campaign to launch Krispy Kreme's American-inspired doughnuts in the UK, giving customers the chance to win a summer road trip across the United States.
Summer is sweet and there's nothing better than the perfect summer vacation. So we created a dreamy campaign to get people lusting after the iconic American landscapes with each bite of a delicious new doughnut, to win the ultimate summer road trip across the United States. We brought the idea to life with iconic motel signs specially designed for each new doughnut, setting them in their picturesque namesake locations. And we used in-store branding, posters, packaging, digital and social media to bring the American daydream to our customers.