AMAZON FRESH

Launching Amazon’s newest grocery stores with fresh food at even fresher prices.

Amazon Fresh was launching their own brick-and-mortar grocery stores. And we were tasked with screaming from the rooftops about it. We launched a campaign announcing their first arrival in Los Angeles, celebrating the diverse selection of fresh, high-quality food that would be available in-store at the unbeatable value the Amazon brand is known for. Our bright and bold campaign hero-ed delicious photography paired with clever copy to get shoppers hungering over Amazon’s freshest new drop.