LinkedIn Sales Navigator

Insight Tells, Foresight Sells

Every sales platform in the world talks about their insights…But why settle for insight? After all, data isn’t that useful if you don’t know where to go with it, what to do with it, or how to act on it. That’s where foresight comes in. Because foresight takes insight and makes it actionable—helping you focus on the right buyers, the right leads, the right ins and the right info so you’ll know the right action to take. It’s why foresight is LinkedIn Sales Navigator’s main differentiator.
Because sure insight tells. But foresight sells.

This campaign was an opportunity for LinkedIn to drive awareness of it’s sales platform, while reinforcing what makes it a unique and effective driver of growth and revenue. We saw it as an opportunity to help LinkedIn’s product stand out from other sales platforms. Based on a simple truth, our campaign demonstrates the benefits of foresight with Sales Navigator powered by the same professional network members know and trust. Lightly exaggerated with a touch of dry humor.

Our original media buy was to create two :15 second spots and two :06 second spots (I know). We managed to sell through a hero :30 that aired on TV, two :15 second spots, two :10 second spots, and a :06 (yes, one still prevailed).

Copywriter: Ian Hill
Creative Director: Jody Horn
Director: Paco, Furlined