Invest in your beliefs.

iShares by BlackRock is the world’s largest provider of exchange-traded funds (ETFs). But nobody knows that. So iShares wanted to rebrand themselves entirely, relaunching into the world with a bang nobody could ignore. And we did something no other finance brand was doing. We asked people to invest with their emotions.

With ETFs ranging from healthcare to tech, aerospace to wildlife, we challenged people to invest in the things they believe in and the world they want to live in. We started with building brand awareness with digital and OOH ads that played with bold colors, graphic illustrations, high-contrast photography, and cheeky typography.

We placed our OOH ads around New York City, Chicago and Boston in and around financial districts and subways to capture the attention of financial advisors and investors. And we used bold and provocative headlines to stop people in their tracks.