Apple users trust Apple products, believing that the MacBook is the best without considering other options. But almost all the reviews online say that the Microsoft Surface is superior in almost every aspect. So how do we get Apple users to see that?

Just ask Siri.

A campaign that hacks Apple by encouraging its users to ask Siri questions that compare the Surface to the Macbook. The results showcase the online reviews proving that the Surface is better, on the users own devices.

SF ADDYs 2019 - Gold

Creativity International Awards 2018 - Bronze

CMYK Top New Creatives

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