VIRGIN MEDIA

Your Never Ending Season of Sport

I’ve never been a fan of watching sports. Which didn’t bode too well for me living in London, next door to the Chelsea football stadium. Saturdays in London are spent at the pub watching football, Sundays at the cricket, and tube journeys roaring chants about your supporting teams. Londoners are sports fanatics and Virgin Media wanted to tell them all about their unlimited options of sports entertainment. So we created a visually striking OOH campaign that mixes dynamic photography with typography to highlight everyone’s favorite sports.