Get right to the
right conversations.

There are billions of buyers in the world, which is great for sales professionals. But it also means there are billions of wrong buyers in the world. (That’s a lot of unanswered calls, faceless interactions, and unsuccessful conversations). With LinkedIn Sales Navigator, you have the right features and insights to reach the right buyers. Which leads you right to the right conversations. Because it’s nice to get it right.

So we created a campaign that takes viewers on a captivating visual journey to find the right buyer – a metaphorical expression of how using LinkedIn Sales Navigator data and insights help you find the high quality conversations with the people who matter most.

This campaign was an opportunity for LinkedIn to drive awareness of it’s sales platform, while reinforcing what makes it a unique and effective driver of growth and revenue. We saw it as an opportunity to help LinkedIn’s product stand out from other sales platforms. Based on a simple truth, our campaign demonstrates the benefits of Sales Navigator powered by the same professional network members know and trust.