P&O FERRIES
& DISNEYLAND 

Every child has a bit of magic inside of them. And we wanted to see just how much. So we created You’ve Got Magic, a talent show that asks kids to show off their magical spark, whatever it may be - singing, dancing, acting, or just jumping around. The reward? A trip to Disneyland Paris with
P&O Ferries.

We created weekly highlight reels showcasing the talent and a finale video to announce the winner. We got tons of social engagement and one very happy family whose magic sent them all the way to Disneyland Paris. 

A social brief that was to live on Facebook turned into an interactive experience that transcended beyond the digital screen, and got people engaging with P&O Ferries like never before.