VAUXHALL
Vauxhall was launching their latest Astra with LED Intellilux headlights, and they wanted to show it off at the England vs. Holland football game at Wembley Stadium. Knowing that people love taking selfies at the game, but the stadium lights have notoriously bad lighting, we decided to use the brilliant headlights to cast the perfect selfie spotlight. The selfies were shared on the giant screens during halftime, and a winner was chosen for a prize.
The stunt was a clever way to mix digital engagement with real-life participation,
and highlight an exciting new feature of the Vauxhall Astra.