Turning ideas into orders with a sweet slice of AI.

More than 80% of Americans say figuring out what to make for dinner causes them stress, and nearly a third say the hardest part is deciding what to make. Which is why Instacart launched an AI assistant to solve those problems. Clementine puts its customer knowledge to work, using their preferences and past shopper behavior to build personalized, ready-to-buy carts in seconds. The experience is grounded in what's actually available on shelves in real time from the customer's chosen store, so people can spend less time figuring out what's for dinner and more time actually enjoying it.

I led the branding of the product, partnering with product and design teams, and personally coining the name “Clementine” as the friendly, dynamic, and helpful assistant who naturally makes grocery shopping a little sweeter.